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Wash in the magic. Wash in the wonder. Wash in the wow. Downy liquid fabric softener helps transform fabrics into their freshest, fluffiest, scenty-est best, while helping to reduce wrinkles and static cling. Add fabric softener to your wash along with your favorite laundry detergent, such as Tide®.
Boost your scent appeal with Downy Unstopables, an in wash scent booster that keeps your fabrics smelling wow all the way until the next wash. Simply shake the beads into the washer before you start a load.
experience scent-y soothing softness
Pick a Pair that's perfectly you
When you add your clothes to the dryer, toss in a dryer sheet to finish your fabric transformation. Each sheet adds an exclamation point of softness and scent, in addition to fighting pesky static cling.
Congrats, you’re now ready to awaken your senses to the enchantment of fresh, soft, “wow”-smelling fabrics. Feel every moment. Make every connection. And come alive to the magic of a soft touch when you wash in the wow.