Ultra Downy®April FreshLiquid Fabric Softener
4.2588 stars – based on 85 reviews

Product Details

Key Benefits

seven days of freshness

softens fabric

fights static cling

reduces wrinkles*

fights stretching

fights fading

fights fuzz

* Vs. leading regular detergent alone


  • ULTRA_CleanBreezeS3

    protect your clothes from the damage of washing


How do I use Ultra Downy in the wash?
Simply add Ultra Downy to your fabric softener drawer. For top-loaders, you can also add directly to your washer drum during the rinse cycle, or use the Downy Ball if you don't feel like waiting around for the rinse to begin. Go to OLV/LINK for more information!

What does the Ultra mean in Ultra Downy?

Ultra simply means it's a concentrated product, having most of the water removed (as opposed to non-concentrated formulations). Be sure to carefully follow dosage instructions on the bottles.

I love Ultra Downy! What other products should I try?
We’re so glad! You might enjoy Fresh Protect In-Wash Odor Shield: use with detergent and Ultra Downy liquid fabric conditioner for 24-hour odor neutralization—like deodorant for your clothes!

Do I need to use detergent with Ultra Downy?
Yes, for best results, use WITH detergent. Ultra Downy is a fabric conditioner that will provide your clothing with scent, softness, static reduction and protection from the laundry damage of stretching, fading and fuzz.

How is Ultra Downy different from Unstopables?
Ultra Downy is a fabric conditioner; Unstopables are long-lasting scent boosters, not conditioners. Fabric conditioners provide scent, softness, static reduction and protection from the laundry damage of stretching, fading and fuzz.

What's the difference between a fabric conditioner and a dryer sheet?
Both provide fabrics with scent, softness and fight static; however, dryer sheets are heat activated in the dryer, whereas liquid fabric softeners are more easily infused in the wash. Additionally, fabric conditioners reduce wrinkles, provide for easy ironing and protect from stretching, fading and fuzz that occur in both the wash & dry processes.

Ratings And Reviews

This area allows consumers like you to express their own opinions and comments. Downy does not represent or warrant the accuracy of any statements or product claims made here, nor endorses any opinions expressed by the reviewer.

4.26/5 ( 85 )
81 Recommended
  • Quality
  • Value

Reviews Text

*your location:
Colorado, USA
Ultra Downy April Fresh Liquid
5 5 stars

Wonderful surprise

I was out of my favorite blue top downy so I went to my local market and sure enough they were out too! They did have the April fresh pink top downy... So what the heck I gave it a try. I was pleasantly surprised! It's not too flowery smelling which I was afraid of. It smelt my whole house up and everyone who came in wanted to know what it was. I thought I was going to have to beat them off with a stick once the laundry was done.

I do recommend this product

Ultra Downy April Fresh Liquid
4 5 stars

love downy never get tired of the smell..........................

I do recommend this product

*your location:
Louisville, KY, USA
Ultra Downy April Fresh Liquid
5 5 stars

Best Fabric Softner on Market

I've used Downy fabric softner for over 35 years. I love the smell & overall results. I enjoy the softness and smell until my next wash.

I do recommend this product