Product Details

Key Benefits

seven days of freshness

softens fabric

fights static cling

reduces wrinkles*

fights stretching

fights fading

fights fuzz

* Vs. leading regular detergent alone


  • How to do laundry

    protect your clothes from the damage of washing


How do I use Ultra Downy in the wash?

Simply add Ultra Downy to your fabric softener drawer. For top-loaders, you can also add directly to your washer drum during the rinse cycle, or use the Downy Ball if you don't feel like waiting around for the rinse to begin. Go to OLV/LINK for more information!

What does the Ultra mean in Ultra Downy?

Ultra simply means it's a concentrated product, having most of the water removed (as opposed to non-concentrated formulations). Be sure to carefully follow dosage instructions on the bottles.

I love Ultra Downy! What other products should I try?

We’re so glad! You might enjoy Fresh Protect In-Wash Odor Shield: use with detergent and Ultra Downy liquid fabric conditioner for 24-hour odor neutralization—like deodorant for your clothes!

Do I need to use detergent with Ultra Downy?

Yes, for best results, use WITH detergent. Ultra Downy is a fabric conditioner that will provide your clothing with scent, softness, static reduction and protection from the laundry damage of stretching, fading and fuzz.

How is Ultra Downy different from Unstopables?

Ultra Downy is a fabric conditioner; Unstopables are long-lasting scent boosters, not conditioners. Fabric conditioners provide scent, softness, static reduction and protection from the laundry damage of stretching, fading and fuzz.

What's the difference between a fabric conditioner and a dryer sheet?

Both provide fabrics with scent, softness and fight static; however, dryer sheets are heat activated in the dryer, whereas liquid fabric softeners are more easily infused in the wash. Additionally, fabric conditioners reduce wrinkles, provide for easy ironing and protect from stretching, fading and fuzz that occur in both the wash & dry processes.

Ratings And Reviews

This area allows consumers like you to express their own opinions and comments. Downy does not represent or warrant the accuracy of any statements or product claims made here, nor endorses any opinions expressed by the reviewer.

2.42/5 (113)
  • Quality
  • Value
39% Recommended

Reviews Text



Not the same scent. Use to love it. Do not like the new smell!

Not Recommend Product


Please bring back the Original April Fresh Scent

I have been a faithful April Fresh Downy user for over 25 years. Along with Tide Original, it has been an American Staple that we hate to live without! I have always received complements from family and friends on how cozy and fresh theirs clothes and towels are after I clean them. Until now.... The laundry is left with a horrible smell that lingers like a cheap perfume mixed with mothballs. I also used April Fresh Downy to clean our acrylic shower basins in our house and rv. Plus used the dryer sheets to ward off spiders and bugs, and placed them into the bottom of drawers to keep the April Fresh Scent throughout clothes. My kids would describe it as a hug from mom whenever they put on their favorite t-shirt or sweats. Please Please bring back the original April Fresh Downy!!!

Not Recommend Product


Avid user turned Gain user

Oh, I have loved Downy April Fresh since I could do my own laundry over 20 years ago. How disappointed I was to use my new container of the new scent. Ugh! This is driving me to find a new scent, as I really don't like this one. Smells like Downy combined with Original Febreeze--not what I want on my clothes.

Not Recommend Product