Product Details

Key Benefits

• touch-activated scent helps keep clothes smelling fresh

• long-lasting scent that balances sweetness with a floral bouquet

• protects fabric from stretching, fading, and fuzz

• softens fabrics

• reduces wrinkles vs. detergent alone

Videos

  • How to do laundry

    protect your clothes from the damage of washing

Faqs

How do I use Ultra Downy in the wash?
Simply add Ultra Downy to your fabric softener drawer. For top-loaders, you can also add directly to your washer drum during the rinse cycle, or use the Downy Ball if you don't feel like waiting around for the rinse to begin. Go to OLV/LINK for more information!

What does the Ultra mean in Ultra Downy?
Ultra simply means it's a concentrated product, having most of the water removed (as opposed to non-concentrated formulations). Be sure to carefully follow dosage instructions on the bottles.

I love Ultra Downy! What other products should I try?
We’re so glad! You might enjoy Fresh Protect In-Wash Odor Shield: use with detergent and Ultra Downy liquid fabric conditioner for 24-hour odor neutralization—like deodorant for your clothes!

Do I need to use detergent with Ultra Downy?
Yes, for best results, use WITH detergent. Ultra Downy is a fabric conditioner that will provide your clothing with scent, softness, static reduction and protection from the laundry damage of stretching, fading and fuzz.

How is Ultra Downy different from Unstopables?

Ultra Downy is a fabric conditioner; Unstopables are long-lasting scent boosters, not conditioners. Fabric conditioners provide scent, softness, static reduction and protection from the laundry damage of stretching, fading and fuzz.

What's the difference between a fabric conditioner and a dryer sheet?
Both provide fabrics with scent, softness and fight static; however, dryer sheets are heat activated in the dryer, whereas liquid fabric softeners are more easily infused in the wash. Additionally, fabric conditioners reduce wrinkles, provide for easy ironing and protect from stretching, fading and fuzz that occur in both the wash & dry processes.


Ratings And Reviews

This area allows consumers like you to express their own opinions and comments. Downy does not represent or warrant the accuracy of any statements or product claims made here, nor endorses any opinions expressed by the reviewer.

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4.71/5 (72)
91% Recommended
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Reviews Text

*your location:
New York, NY
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06/21/17

Why would you discontinue such an amazing product?

Honeyflower fabric softener actually made me enjoy doing laundry because it smells so amazing. Why would you discontinue this wonderful product? At least give me an explanation!! I just can't fathom!!

I do recommend this product

*your location:
Texas
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06/17/17

Love it, but not available.

Love it! Too bad you can't actually buy it. When will it be back in local stores?

I do recommend this product

*your location:
Chicago, IL
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06/11/17

Please Help Your Customers with an Answer!!!!

I have been trying to find out for months what's going on with this product and NO ONE can give me an answer. I've called and emailed Downey and they told me they are still making the product. I was told they went through redesigning of the package, but they were still making it. I've even tried buying it from the Downey website, but it says to buy at your local store, but of course none of them have it! As it was being reduced at the stores I asked them what was going on and their response was they didn't know why. From the time I've been buying this product I've had a hard time finding it because it was always sold out (When I could find it I would buy 3 at a time). If they could just be honest and tell us what is going on that would help, but no one will. This is the ONLY fragranced fabric softener I have been able to use that doesn't bother my allergies. If Downey has discontinued this one, I will no longer be buying their fabric softener at all. You have people selling this product on the internet for outrageous prices because people cannot find the product anywhere. That is just ridiculous! Come on Proctor and Gamble time to explain to your CUSTOMERS what's going on.... we at least deserve an answer!!

I do recommend this product