All You Need to Know About the
Wrinkle-Fighting Revolution
Downy WrinkleGuard provides all-day in-wear wrinkle protection. Why? Because wrinkles are the worst. Keep reading to learn all about WrinkleGuard’s breakthrough anti-wrinkle technology and see how you can stay smooth every day.
Get the Most Out of WrinkleGuard:

WrinkleGuard Fabric Conditioner provides all day in-wear wrinkle protection in every capful. For best results:


sort clothes

into small loads


add a capful

to fabric softener drawer


pour in your

favorite detergent


wash & promptly

remove from machine


smooth by

drying for 10-15 min.


snap, then

hang to dry

Keep the Anti-Wrinkle Routine Going:

Help prevent out-of-the-dryer wrinkles by tossing WrinkleGuard Dryer Sheets into the dryer. They have 3X the wrinkle-fighting power of a normal dryer sheet.


Need a last-minute touch-up? Simply spray Wrinkle Releaser Spray and smooth with your hands for on-the-go wrinkle release without an iron or a steamer.


It took over 14 years and more than 30 scientists to make a wrinkle-fighting product fit for your wardrobe. But after numerous tests and years in development, Downy WrinkleGuard Fabric Conditioner is finally here to bring you the best of the best in anti-wrinkle technology. Patented and revolutionary, Downy WrinkleGuard penetrates and relaxes individual fabric fibers, providing all-day in-wear wrinkle prevention. Which means you can sit, squat, and run around all day without worrying about wrinkles!


Smoothing Out Your Frequently Asked Questions

Downy WrinkleGuard Fabric Conditioner contains a patented and revolutionary technology that penetrates deep into and around fabric fibers to improve flexibility and relax fibers to help prevent those in-wear wrinkles (caused by things like sitting and walking) from forming in the first place.

Unlike Ultra Downy, Downy WrinkleGuard contains a patented and revolutionary technology that penetrates into and between individual fabric fibers, providing all-day in-wear wrinkle prevention. Ultra Downy coats the surface of fabrics. Both products help protect against stretching, fading, and fuzz.

Activities like sitting, bending, or walking place pressure on fabrics with more rigid fibers (like cotton), causing the fibers to bend and the fabric to appear wrinkled. These fibers usually stay bent unless ironed, steamed, or washed. However, Downy WrinkleGuard penetrates into and between fibers, relaxing rigid fibers to improve flexibility and help prevent wrinkles from forming in-wear.

For maximum wrinkle protection, fill to the max wrinkle protection line on the dosing cap and add to your fabric softener drawer.

Yes! For best results, ALWAYS use with detergent. Downy WrinkleGuard is not a detergent, but it is a breakthrough fabric conditioner that provides 24-hour all-day in-wear wrinkle protection.

Downy WrinkleGuard Fabric Conditioner provides all-day protection from in-wear wrinkles. To fight wrinkles caused by the dryer, we recommend Downy WrinkleGuard Sheets which contain triple the wrinkle-fighting ingredients compared to regular dryer sheets.

Maybe not, but it will help you iron or steam less! It will also provide in-wear wrinkle protection, something your iron or steamer can’t do. And you can get even fewer wrinkles if you use it along with WrinkleGuard sheets, which help prevent wrinkles caused by the dryer.

Yes! Laboratory wash tests have shown that Downy WrinkleGuard can be used safely on wrinkle-free shirts. In some cases, WrinkleGuard can even help maintain the wrinkle-free benefits of these shirts.

Downy WrinkleGuard contains a breakthrough technology that penetrates between and into fibers, unlike other products that just lubricate the fibers. This technology increases fiber flexibility to help prevent in-wear wrinkles all day-and took over 14 years to develop, involved over 30 scientists, and was awarded 7 new patents.

Simply add Downy WrinkleGuard to your fabric softener drawer. For top-loaders, you can also add directly to your washer drum during the rinse cycle or use the Downy Ball if you don't feel like waiting around for the rinse to begin. For best results:

• Step 1: sort clothes into small loads
• Step 2: add capful to fabric softener dispenser
• Step 3: pour in detergent
• Step 4: dry for 10-15 minutes and remove promptly
• Step 5: snap, then hang to dry

No worries! There’s Downy WrinkleGuard Unscented Liquid Fabric Conditioner just for you. All the same great wrinkle-fighting, with none of the scent.


Ready to Ditch the Wrinkles?

Join Our Smooth Revolution