Downy protects your clothes from washing machine damage
The agitation, spinning, and heat of the laundry process can damage clothes at the fiber level. But Downy Fabric Softener smooths and strengthens fibers to protect clothes from the damage of the wash, helping them maintain their shape.
Downy protects against fading
The friction and heat from the laundry process can damage fibers, in fact some dryers on medium heat can reach temperatures hot enough to cook ribs. This fiber damage can dull the colors of your favorite clothes, so use Downy Fabric Conditioner to protect your fabrics from fading away too soon.
Downy makes your clothes smell fresh
Nothing beats taking a moment, breathing deeply, and delighting your senses with your favorite fragrance. Downy® Infusions™ Fabric Conditioner gives your fabrics a long-lasting touch-activated scent so you can experience that moment of scent whenever you want.