Liquid Fabric Softener

Downy Ultimate Soft Liquid Fabric Softener, Clean Breeze

Liquid Fabric Softener

Downy Ultimate Soft Liquid Fabric Softener, Clean Breeze

There's no better feeling than a fresh batch of clean laundry, and when you add softness and a beautiful scent to the mix, you've unlocked heaven! You can make laundry day a pleasant delight with Downy Ultimate Soft Fabric Softener. Simply measure and pour to enjoy a freshness like never before. Fantastic on clothes and incredible on your skin, it doesn't get any better than Downy Ultimate Soft Clean Breeze. Available at BJ's.

How do I use Downy Fabric Softener in the wash?

Simply add Downy Fabric Softener to your fabric softener drawer. For top-loaders, you can also add directly to your washer drum during the rinse cycle.

I love Downy Fabric Softener! What other products should I try?

We’re so glad! You might enjoy Fresh Protect In-Wash Odor Shield: use with detergent and Downy Fabric Softener liquid fabric softener for 24-hour odor neutralization—like deodorant for your clothes!

Do I need to use detergent with Downy Fabric Softener?

Yes, for best results, use WITH detergent. Downy Fabric Softener is a fabric conditioner that will provide your clothing with scent, softness, static reduction and protection from the laundry damage of stretching, fading and fuzz.

How is Downy Fabric Softener different from Unstopables?

Downy Fabric Softener is a fabric conditioner; Unstopables are long-lasting scent boosters, not conditioners. Fabric conditioners provide scent, softness, static reduction and protection from the laundry damage of stretching, fading and fuzz.

What's the difference between a fabric conditioner and a dryer sheet?

Both provide fabrics with scent, softness and fight static; however, dryer sheets are heat activated in the dryer, whereas liquid fabric softeners are more easily infused in the wash. Additionally, fabric conditioners reduce wrinkles, provide for easy ironing and protect from stretching, fading and fuzz that occur in both the wash & dry processes.

Customer Reviews

5.0

24 total

5 / 5Value

5 / 5Quality

Featured Reviews ArrowDown
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Noneya13

July 07, 2026

I love this product, but can’t find it anywhere

Went to re-order clean breeze and was so disappointed not to find it anywhere. I used. Fresh sent forever and loved it now even the tiniest amount gives me a headache please please please bring back clean breeze.

Yes, I recommend this product!

Countrygal

July 06, 2026

Please bring Clean Breeze Back!

Clean Breeze is the only fabric softener fragrance my husband can tolerate.Tried all your other ones, including the clean cotton and they are all too strong and cause him to have bad headaches.I know you have an unscented one, but because of our water odor, we need just a slight scent to it. Please bring the Clean Breeze scent and formulation back!

Yes, I recommend this product!

Customer Care

2026-07-09T17:50:58.000+00:00

We are truly sorry to hear about the experience you and your husband had with other fragrances causing headaches, and we certainly understand your need for a mild scent due to water odor. Your comfort and well-being are incredibly important to us. Our commitment to consumer safety is paramount, and we take all feedback regarding product sensitivity very seriously. We would greatly appreciate the opportunity to learn more about your specific experiences and preferences regarding the Clean Breeze scent and formulation. This valuable information will be shared directly with our product development team. Please contact us directly at 1 800 688 7638 at your earliest convenience so we can discuss this further. We are here to help and are truly eager to understand how we can better meet your needs.

Unhappy88

July 06, 2026

Hopefully not…

Please don’t tell me this is discontinued?! This is a smell that is the epitome of what a softener should smell like. It leaves clothes with a clean smell and soft to touch. My family has always been a downy fan but if this is discontinued then I am not sure.

Yes, I recommend this product!

Customer Care

2026-07-10T16:46:25.000+00:00

We deeply understand your concern about product availability and the disappointment you express regarding a beloved scent. It is truly heartwarming to hear how much you appreciate the clean smell and softness our product brings to your clothes, and how it has become such a cherished part of your family's laundry routine. Please be assured that we are taking your feedback very seriously. We recognize the profound impact that product availability has on our loyal consumers, and we are actively working to ensure our offerings consistently meet your needs. Your passionate words are incredibly valuable to us, and they reinforce our commitment to providing the quality and fragrance experiences you have come to expect. Thank you for being such a dedicated part of our family!