Liquid Fabric Softener

Downy Ultimate Soft Liquid Fabric Softener, Clean Breeze

Liquid Fabric Softener

Downy Ultimate Soft Liquid Fabric Softener, Clean Breeze

There's no better feeling than a fresh batch of clean laundry, and when you add softness and a beautiful scent to the mix, you've unlocked heaven! You can make laundry day a pleasant delight with Downy Ultimate Soft Fabric Softener. Simply measure and pour to enjoy a freshness like never before. Fantastic on clothes and incredible on your skin, it doesn't get any better than Downy Ultimate Soft Clean Breeze. Available at BJ's.

How do I use Downy Fabric Softener in the wash?

Simply add Downy Fabric Softener to your fabric softener drawer. For top-loaders, you can also add directly to your washer drum during the rinse cycle.

I love Downy Fabric Softener! What other products should I try?

We’re so glad! You might enjoy Fresh Protect In-Wash Odor Shield: use with detergent and Downy Fabric Softener liquid fabric softener for 24-hour odor neutralization—like deodorant for your clothes!

Do I need to use detergent with Downy Fabric Softener?

Yes, for best results, use WITH detergent. Downy Fabric Softener is a fabric conditioner that will provide your clothing with scent, softness, static reduction and protection from the laundry damage of stretching, fading and fuzz.

How is Downy Fabric Softener different from Unstopables?

Downy Fabric Softener is a fabric conditioner; Unstopables are long-lasting scent boosters, not conditioners. Fabric conditioners provide scent, softness, static reduction and protection from the laundry damage of stretching, fading and fuzz.

What's the difference between a fabric conditioner and a dryer sheet?

Both provide fabrics with scent, softness and fight static; however, dryer sheets are heat activated in the dryer, whereas liquid fabric softeners are more easily infused in the wash. Additionally, fabric conditioners reduce wrinkles, provide for easy ironing and protect from stretching, fading and fuzz that occur in both the wash & dry processes.

Customer Reviews

5.0

28 total

5 / 5Value

5 / 5Quality

Featured Reviews ArrowDown
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Yesenia

August 16, 2026

CLEAN BREEZE WILL FOREVER BE REQUESTED AND MISSED!

Cool cotton isn’t it!! STOP TRYING TO MAKE FETCH HAPPEN, IT’S NOT GOING TO HAPPEN!!! Cool cotton is way off!! You should’ve tried “limited time only” to see IF it sells. Clean breeze

Yes, I recommend this product!

Shel71

August 01, 2026

I have used Clean Breeze Downy for over 20yrs

Please please please bring back the clean breeze scent. I have very sensitive skin and because I have had to switch to another I am now dealing with a horrible itchy rash completely encircling my rib cage from shoulders to hips.

Yes, I recommend this product!

Customer Care

2026-08-03T18:08:25.000+00:00

Hello Shel!! We understand your passionate plea to bring back the Clean Breeze scent, especially given your sensitive skin and the direct correlation you have observed with your current rash for the other brand product. Please be assured that we are taking your feedback very seriously. We will pass your specific and urgent concern directly to our product development and health and safety teams. Have an amazing day!

Maxx

July 25, 2026

Love clean breeze

I loved the scent of clean breeze. Now that is has been discontinued I will have to find another fabric softener. My family doesn't like the april fresh scent and the new cotton one stinks. PLEASE BRING BACK CLEAN BREEZE!!!!

Yes, I recommend this product!

Customer Care

2026-08-04T21:10:56.000+00:00

Hello Max!! Thank you for reaching out and sharing your passionate feedback. We truly understand your frustration and disappointment regarding the discontinuation of the Clean Breeze scent, and we are genuinely sorry that our current offerings, like April Fresh and the new cotton scent, are not to your family liking. We understand how much you loved Clean Breeze and that you are now in the difficult position of needing to find an alternative. Your comments are incredibly valuable, and we want to assure you that we continuously monitor customer preferences and feedback. We will certainly pass your strong request to bring it back directly to our product development and marketing teams. We appreciate you taking the time to let us know. please do not hesitate to contact Downy Customer Support directly at (1-800-688-7638). We will be happy to provide further assistance. Have an amazing rest of your day.