Product Details

Key Benefits

• fights stretching

• fights fading

• fights pilling and fuzz

• fights static

• softens fabrics

• provides long-lasting freshness

• reduces wrinkles vs. detergent alone

Videos

  •  Help keep odors out of your clothes

    How to do Laundry the Downy Way

Faqs

How do I use Ultra Downy in the wash?
Simply add Ultra Downy to your fabric softener drawer. For top-loaders, you can also add directly to your washer drum during the rinse cycle, or use the Downy Ball if you don't feel like waiting around for the rinse to begin. Go to OLV/LINK for more information!

What does the Ultra mean in Ultra Downy?

Ultra simply means it's a concentrated product, having most of the water removed (as opposed to non-concentrated formulations). Be sure to carefully follow dosage instructions on the bottles.

I love Ultra Downy! What other products should I try?
We’re so glad! You might enjoy Fresh Protect In-Wash Odor Shield: use with detergent and Ultra Downy liquid fabric conditioner for 24-hour odor neutralization—like deodorant for your clothes!

Do I need to use detergent with Ultra Downy?
Yes, for best results, use WITH detergent. Ultra Downy is a fabric conditioner that will provide your clothing with scent, softness, static reduction and protection from the laundry damage of stretching, fading and fuzz.

How is Ultra Downy different from Unstopables?
Ultra Downy is a fabric conditioner; Unstopables are long-lasting scent boosters, not conditioners. Fabric conditioners provide scent, softness, static reduction and protection from the laundry damage of stretching, fading and fuzz.

What's the difference between a fabric conditioner and a dryer sheet?
Both provide fabrics with scent, softness and fight static; however, dryer sheets are heat activated in the dryer, whereas liquid fabric softeners are more easily infused in the wash. Additionally, fabric conditioners reduce wrinkles, provide for easy ironing and protect from stretching, fading and fuzz that occur in both the wash & dry processes.


Ratings And Reviews

This area allows consumers like you to express their own opinions and comments. Downy does not represent or warrant the accuracy of any statements or product claims made here, nor endorses any opinions expressed by the reviewer.

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4.35/5 (856)
86% Recommended
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Reviews Text

*your location:
Rockford, MI
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05/24/18

Heaven in a Bottle

Downy April Fresh Liquid Fabric Enhancer is literally a small piece of heaven in a bottle! I used it with both clothing and sheets. Unlike other fabric softeners I've tried in the past, the softener's smell lasts until the clothing or sheets next washing. I especially like washing my sheets with this. There's nothing better than going to bed with sheets that smell April Fresh every night. I have sensitive skin and this product has not caused any issues which is a huge bonus. From the sleek design to the long lasting smell, there's nothing I don't like about this product. I highly recommend!!

I do recommend this product

*your location:
Sioux City, IA
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05/24/18

Great Color Protection

I am an avid user of products that will make my clothes look better and last longer. This is one of those! The scent is fine. I tend to like other, more manly scents (which is why I gave it 4 out of 5 stars). However, this left my clothes soft and really brought out their color. I have a lot of black pants and this kept them from fading. I wear colored shirts and the colors are as vibrant as the first time I wore them! I have always had clothes fade over time, but thanks to Downy's Fabric Conditioner, my clothes are soft and true to color! I would highly recommend this product - I just hope they come out with it in other scents!!

I do recommend this product

*your location:
Vista, CA
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05/24/18

Smells like home!

You know when you walk by someone and you can just smell clean laundry and you get all the feels? That’s how I feel about Downt April Fresh Liquid Fabric Conditioner. So far the scent has been lasting going on a week and I don’t imagine it will fade soon. My clothes and sheets are softer and cozier and just smell so good! Love this product!

I do recommend this product