Product Details

Key Benefits

• fights stretching

• fights fading

• fights pilling and fuzz

• fights static

• softens fabrics

• provides long-lasting freshness

• reduces wrinkles vs. detergent alone


  •  Help keep odors out of your clothes

    How to do Laundry the Downy Way


How do I use Ultra Downy in the wash?
Simply add Ultra Downy to your fabric softener drawer. For top-loaders, you can also add directly to your washer drum during the rinse cycle, or use the Downy Ball if you don't feel like waiting around for the rinse to begin. Go to OLV/LINK for more information!

What does the Ultra mean in Ultra Downy?

Ultra simply means it's a concentrated product, having most of the water removed (as opposed to non-concentrated formulations). Be sure to carefully follow dosage instructions on the bottles.

I love Ultra Downy! What other products should I try?
We’re so glad! You might enjoy Fresh Protect In-Wash Odor Shield: use with detergent and Ultra Downy liquid fabric conditioner for 24-hour odor neutralization—like deodorant for your clothes!

Do I need to use detergent with Ultra Downy?
Yes, for best results, use WITH detergent. Ultra Downy is a fabric conditioner that will provide your clothing with scent, softness, static reduction and protection from the laundry damage of stretching, fading and fuzz.

How is Ultra Downy different from Unstopables?
Ultra Downy is a fabric conditioner; Unstopables are long-lasting scent boosters, not conditioners. Fabric conditioners provide scent, softness, static reduction and protection from the laundry damage of stretching, fading and fuzz.

What's the difference between a fabric conditioner and a dryer sheet?
Both provide fabrics with scent, softness and fight static; however, dryer sheets are heat activated in the dryer, whereas liquid fabric softeners are more easily infused in the wash. Additionally, fabric conditioners reduce wrinkles, provide for easy ironing and protect from stretching, fading and fuzz that occur in both the wash & dry processes.

Ratings And Reviews

This area allows consumers like you to express their own opinions and comments. Downy does not represent or warrant the accuracy of any statements or product claims made here, nor endorses any opinions expressed by the reviewer.

4.06/5 (517)
79% Recommended
  • Quality
  • Value

Reviews Text

*your location:
Burbank, CA


Just bought a bottle of Ultra Downey and this stuff is awful. I shake it as directed but it is still thick thick thick. I added water before putting it in the washer dispenser but it is really awful. Very hard to use and a royal pain.

Not Recommend Product


Downy The Downy Team 11/08/17

We’re sorry to hear that was your experience, Betan. The product can become thick if exposed to extreme temperatures during shipping or storage. We’d like to learn more, and see how we can help. Please call us at (800) 688-7638.

*your location:
Los Angeles, CA

New and improved (??) scent is awful

What happened to the original fragrance?! This new and “improved” is unpleasant, overpowering, and doesn’t diminish once it’s in your clothes. I used Downey for YEARS, but will never again, unless and until the original scent returns.

Not Recommend Product


Downy The Downy Team 11/01/17

We’re sorry that was your experience, Calli! We haven’t changed our formula or scent since 2015. We’d like to learn more, please call us at (800) 688-7638.


Hate the new smell!

Just did a load of laundry using a newly purchased bottle of April Fresh Downey and it made my clothes smell horrible! I went on line to see if it was just a bad batch but found out that the scent has been changed. My mother used Downey growing up and I always have as well. Loved the scent--but not anymore. I will be dumping this down the drain and looking for another brand that works well and has a pleasant scent. Please consider changing back to the old version!

Not Recommend Product

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