Product Details

Key Benefits

• fights stretching

• fights fading

• fights pilling and fuzz

• fights static

• softens fabrics

• provides long-lasting freshness

• reduces wrinkles vs. detergent alone


  •  Help keep odors out of your clothes

    How to do Laundry the Downy Way


How do I use Ultra Downy in the wash?

Simply add Ultra Downy to your fabric softener drawer. For top-loaders, you can also add directly to your washer drum during the rinse cycle, or use the Downy Ball if you don't feel like waiting around for the rinse to begin. Go to OLV/LINK for more information!

What does the Ultra mean in Ultra Downy?

Ultra simply means it's a concentrated product, having most of the water removed (as opposed to non-concentrated formulations). Be sure to carefully follow dosage instructions on the bottles.

I love Ultra Downy! What other products should I try?

We’re so glad! You might enjoy Fresh Protect In-Wash Odor Shield: use with detergent and Ultra Downy liquid fabric conditioner for 24-hour odor neutralization—like deodorant for your clothes!

Do I need to use detergent with Ultra Downy?

Yes, for best results, use WITH detergent. Ultra Downy is a fabric conditioner that will provide your clothing with scent, softness, static reduction and protection from the laundry damage of stretching, fading and fuzz.

How is Ultra Downy different from Unstopables?

Ultra Downy is a fabric conditioner; Unstopables are long-lasting scent boosters, not conditioners. Fabric conditioners provide scent, softness, static reduction and protection from the laundry damage of stretching, fading and fuzz.

What's the difference between a fabric conditioner and a dryer sheet?

Both provide fabrics with scent, softness and fight static; however, dryer sheets are heat activated in the dryer, whereas liquid fabric softeners are more easily infused in the wash. Additionally, fabric conditioners reduce wrinkles, provide for easy ironing and protect from stretching, fading and fuzz that occur in both the wash & dry processes.

Ratings And Reviews

This area allows consumers like you to express their own opinions and comments. Downy does not represent or warrant the accuracy of any statements or product claims made here, nor endorses any opinions expressed by the reviewer.

2.37/5 (135)
38% Recommended
  • Quality
  • Value

Reviews Text


Miss the old Downy AF...

My mom used Downy April Fresh when I was little, and I did as an adult up until a few years ago. The downward progression of the scent is so disappointing. Now it's a plastic, generic, overpowering scent. When I was young (up until the early 2000s) it was such a lovely, soft, comforting scent. I just can't do it anymore. It may work just as well now at softening, but I cannot get past the stink. P&G, at least consider bringing back a "Vintage" version for us purists, would you? There are so many of us.

Not Recommend Product

Originally posted on


My go to

Recently there has been a lot of hype about beads and crystals for your wash, but it seems even if they claim to soften they just don't hold a candle to regular Downy. They may smell great, but I also want my clothes to feel fresh and mostly SOFT.

I do recommend this product

Originally posted on


Chemical smell

Please bring back the original April fresh Downy. I've noticed in the last year and a half that the fresh smell that's been a trademark of my clothes for the past 30 years is gone and now it's a horrible chemical smell. I've seen others complain about the same thing so why aren't you doing something not to lose customers? I quit buying Downy a few months ago but would love to come!!!

Not Recommend Product

Originally posted on