Product Details

Key Benefits

• fights stretching

• fights fading

• fights pilling and fuzz

• fights static

• softens fabrics

• provides long-lasting freshness

• reduces wrinkles vs. detergent alone


  •  Help keep odors out of your clothes

    How to do Laundry the Downy Way


How do I use Ultra Downy in the wash?

Simply add Ultra Downy to your fabric softener drawer. For top-loaders, you can also add directly to your washer drum during the rinse cycle, or use the Downy Ball if you don't feel like waiting around for the rinse to begin. Go to OLV/LINK for more information!

What does the Ultra mean in Ultra Downy?

Ultra simply means it's a concentrated product, having most of the water removed (as opposed to non-concentrated formulations). Be sure to carefully follow dosage instructions on the bottles.

I love Ultra Downy! What other products should I try?

We’re so glad! You might enjoy Fresh Protect In-Wash Odor Shield: use with detergent and Ultra Downy liquid fabric conditioner for 24-hour odor neutralization—like deodorant for your clothes!

Do I need to use detergent with Ultra Downy?

Yes, for best results, use WITH detergent. Ultra Downy is a fabric conditioner that will provide your clothing with scent, softness, static reduction and protection from the laundry damage of stretching, fading and fuzz.

How is Ultra Downy different from Unstopables?

Ultra Downy is a fabric conditioner; Unstopables are long-lasting scent boosters, not conditioners. Fabric conditioners provide scent, softness, static reduction and protection from the laundry damage of stretching, fading and fuzz.

What's the difference between a fabric conditioner and a dryer sheet?

Both provide fabrics with scent, softness and fight static; however, dryer sheets are heat activated in the dryer, whereas liquid fabric softeners are more easily infused in the wash. Additionally, fabric conditioners reduce wrinkles, provide for easy ironing and protect from stretching, fading and fuzz that occur in both the wash & dry processes.

Ratings And Reviews

This area allows consumers like you to express their own opinions and comments. Downy does not represent or warrant the accuracy of any statements or product claims made here, nor endorses any opinions expressed by the reviewer.

3.91/5 (395)
76% Recommended
  • Quality
  • Value

Reviews Text

*your location:
Pinellas Park, FL

Fabric Softener I Love

I have used fabric softener in the past, but have put them aside because nothing seemed to work as well as it should have. This product lives up to its promises. The first thing I did was wash a load of blankets, including one of my daughter’s favorites. All of the blankets came out softer than I ever remember them being and the scent was perfect. It made you want to curl up with the blanket and go to sleep. When I washed regular clothing It had the same result, but I could see more of its benefits. It definitely takes the wrinkles out and there is no static. The only thing I didn’t quite agree on is the fuzz. We still had quite a bit of that. All in all, even with the one flaw, I think this product is about as good as it gets in the laundry isle.

I do recommend this product

*your location:
Atlanta, GA


This fabric softener makes my clothes and sheets so soft. It also makes everything smell so great. I use it every time I do laundry. Will definitely be buying more.

I do recommend this product

*your location:
Fort Mill, SC

Much softer

I really enjoyed the smell of the Downy Clean Breeze Liquid Fabric Enhancer. It has a light floral scent and it’s not overwhelming strong. It also leaves your clothes really soft. My towels were especially soft. I like the product.

I do recommend this product


Downy The Downy Team 06/07/18

Feedback from loyal fans like you means a lot to us. Thanks for letting us know how much you enjoyed the Clean Breeze scent!