I like that it comes in a cardboard box. Easy to store. The box is small enough to fit on any shelve. I only have to fill a quarter of the downy ball up with this super concentrated softener, verses a full downy ball. So it last way longer that a typical $10 bottle. This kind last 4 times than the store bought bottles.

I love this new Downy Eco-Box. This has been so easy to use and store. This box has 105 fl oz, 180 loads, and it's smaller and easier to store. And is made with 30% less water and its re-formulated formula gives you more softening power per drop verses the Downy Original Liquid Fabric. It has the same fabulous scent of Downy April Fresh. It smells wonderful. This new packaging is made from 75% less plastic so it’s safer for our environment. It’s also made with 100% renewable wind power electricity. Which is important to me and my family. This features a No-Drip tap to help minimize leaking and spills. A dosing cap is also included in the box. This box also has smartlabel which you can scan with you Moblie device for more information on this product. I’m very pleased with this product and they have my future business.

I was trying to get rid of olastic and starting to look for alternatives! Whrn this came out it was perfect the box fits well on the shelf and is so compact! I absolutley love the idea of this packaging style!